Pax8 Picks Up Umbrellar, Continues Global Expansion Plans as Cloud Marketplaces Grow

By Special Guest
Reece Loftus, TMCnet Contributing Editor
  |  August 17, 2022

Markets across multiple industries have seen increased saturation as a myriad of companies attempt to enter new sectors and improve their market share. Alongside this the constant stream of new, innovative, and disruptive technologies that have forced businesses to develop continuously or risk falling behind of the extensive competition. Integral to the success of companies in this increasingly strenuous environment are well-executed strategies that take advantage of the most up-to-date and competitive technology, enabling reliable growth and scalability.

Organizations hoping to benefit from a wide array of solutions have begun to increasingly utilize cloud commerce marketplaces that streamline purchases by offering a variety of key services and products in one place. Once a niche market, the long-term effects of the pandemic have exponentially improved the popularity of e-commerce. Forrester (News - Alert) (News - Alert) predicting that 17% of all transactions will take place through e-commerce and marketplaces by 2023, redirecting over $2 trillion from traditional retailers.

These vendors are constantly acquiring new additions to their portfolio that continue to make them indispensable to companies supporting transformation and overhauling their digital capabilities.

One of the largest and fastest-growing cloud marketplace providers, Pax8,  has recently extended the reach of services provided globally through the acquisition of Umbrellar, a services-led Microsoft (News - Alert) (News - Alert) cloud solutions provider that primarily offers cloud-managed services, migration, advisory services, and cloud procurement for over 1,000 New Zealand businesses. The addition will broaden Pax8’s fast-growing partner base, offering their comprehensive ensemble of solutions to the New Zealand market.

“As we continue to expand into the APAC region, the Umbrellar acquisition will be key to our growth in the New Zealand market,” said John Street, Chief Executive Officer at Pax8. “Together, our technology, people, and resources will enable businesses in the APAC region to modernize, digitally transform, and fuel growth with cloud solutions.”

“We are excited to welcome 50 new employees from Umbrellar to the Pax8 Asia team,” said Chris Sharp (News - Alert) (News - Alert), SVP at Pax8 Asia. “The team at Umbrellar are experts in cloud-enabling businesses in New Zealand, and they are the number one service provider of Microsoft cloud in the market. With a focus on infrastructure managed services, assessment, migration, and optimization, their technical expertise and award-winning professional services will prove to be a value-add for Pax8 partners.”

“We are thrilled about the opportunity this acquisition creates for our people, partners, and mutual customers,” said Dave Howden, CEO at Umbrellar. “As a premium Microsoft CSP (News - Alert) (News - Alert) in New Zealand, and with what I consider the most talented Microsoft engineering team in the region, I’m excited we can continue to support our ecosystem of partners and customers here in NZ and now extend globally as part of the Pax8 Asia team.”

Umbrellar has been driving growth with their Infrastructure Managed Services, including strategy, planning, and the design of Azure for individual businesses, including VMware on Azure. The company will continue to provide continuous support, governance, and optimization of Azure cloud resources.

Edited by Erik Linask
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