VMware Launches Cross-Cloud Managed Services Ahead of Multi-Cloud Era

By Greg Tavarez, TMCnet Editor  |  April 28, 2023

The trend of adopting multi-cloud services is transforming the digital landscape for businesses across industries. Multi-cloud adoption enables faster development of modern applications, facilitating enterprise cloud transformation, and empowering secure hybrid workforces.

Despite its advantages, organizations face challenges in implementing multi-cloud strategies – ensuring security, managing costs, data mobility and the availability of skilled personnel to manage multi-cloud environments.

To overcome these challenges, organizations are open to using external managed or professional services to support their hybrid and multi-cloud efforts. Lucky for them, VMware announced VMware Cross-Cloud managed services, a set of prescriptive offers with enhanced partner and customer benefits that enable highly skilled partners to expand their managed services practices.

VMware Cross-Cloud managed services, a range of solutions designed to make it easier for partners to do business with VMware, provides prescriptive solutions, improved incentives, aligned go-to-market activities and greater flexibility.

Cross-Cloud managed services for hybrid cloud offers customers a range of benefits, such as lowering total cost of ownership (TCO), simplifying operations, reducing risk with observability, actionable insights, performance optimization, and accelerating cloud migrations. The services include Cross-Cloud managed services for private or sovereign cloud and Cross-Cloud managed services for public cloud.

Speaking of, Cross-Cloud managed services for native public cloud and modern apps allows customers to automate secure modern platform operations across multiple clouds, achieve centralized governance and deliver better cost controls. These services include three offers – services for centralized governance powered by VMware Aria (News - Alert), managed services for cost optimization powered by VMware Aria Cost and managed services for cloud native app delivery powered by VMware Tanzu.

In addition, VMware Cross-Cloud managed services providers benefit from tailored financial and non-financial partner benefits including:

  • Improved incentives: Badged partners potentially earn up to 40% more rewards for providing assessments and proofs-of-concept, up to 100% more than non-badged partners for deployment services and more back-end rebates for selling VMware Cross-Cloud managed services through the new Sell incentive in Partner Connect.
  • More flexibility: A new “Bring Your Own Subscription” option allows customers to deploy existing VMware subscriptions to VMware Cross-Cloud managed services provider environments, enabling them to derive maximum value for the subscriptions through the support and expertise of qualified VMware partners.
  • Go-to-market alignment: A new co-selling program enables VMware to support Cross-Cloud managed services providers in demand generation, as well as selling and closing activities.
  • Ease of doing business: Partners can expect more deal protection on SaaS (News - Alert)-related sales.

“With our global ecosystem of VMware Cross-Cloud managed services providers, we will help customers to evolve from cloud chaos to cloud smart while achieving outcomes faster,” said Zia Yusuf, Senior Vice President, Strategic Ecosystem and Industry Solutions, VMware. “VMware Cross-Cloud managed services is yet another example of how we will empower partners to expand and grow their VMware businesses while collaborating to help customers implement a cloud smart strategy that accelerates their digital transformation.”

With VMware Cross-Cloud managed services, partners can command greater market recognition and profitability.

BT (News - Alert), as a provider, is expected to help customers innovate, address data sovereignty requirements and reduce operational costs while focusing on sustainability. HCLTech is set to help enterprises pursue the path of digital dominance. This is done by aligning transformation with overall business objectives while remaining agile through cloud freedom and enterprise control. Rackspace (News - Alert) gains the ability to deliver new outcome-focused service offerings that accelerate cloud migration, streamline operations and enable customers to deliver applications faster and more securely.

Those are only a few examples of how partners and VMware Cross-Cloud managed services providers can differentiate themselves.

Edited by Alex Passett
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