Cloud Logistics recently announced that it completed a strong first half that saw the company add 11 customers. The success is largely the result of widespread adoption of its transportation management system (TMS), which is offered through the cloud as a service.

West Palm Beach, Florida-based Cloud Logistics offers a variety of cloud solutions that deal with each stage of the cycle of a shipment. Businesses can collaborate with suppliers, distributors, and stores with Cluster. CLever gives a dashboard-like view of any shipping activity with current results. The list of customers using Cloud Logistics’ TMS is impressive. UPS, DHL, General Electric, Whirlpool, Ashley Furniture, FedEx, and Samsung (News - Alert) are among the bigger names.

Reporting is done using CLout, which supports standard and ad hoc reports. Alerts are issued through the CLear system, which displays important messages in the event of a delay, compliance issue, or anything else that threatens the success of any shipment.

CLose deals with the settlement phase in the shipping process. This allows businesses to reconcile their expenses with the invoices of carriers. Purchase orders and customer orders are handled through the CLarity app, and scheduling of arrivals and departures is handled through the CLock application. The TMS can be accessed through a smartphone app. A social media page provides a history of communication related to any shipment. According to the company website, the applications are written in HTML5 to ensure compatibility across different platforms.

Steady, but not explosive growth is expected in logistics solutions the next few years. According to MarketsandMarkets, the digital logistics market is expected to grow from $8.78 billion in 2014 to $12.98 billion in 2019 a CAGR of 8.1 percent. Competition is pretty stiff with giants like IBM (News - Alert), Oracle, and SAP in the market.

Combining the information from the aforementioned report with the recent results from Cloud Logistics’ first quarter gives a mixed conclusion. It’s so far so good for the company, with a solid client base and a strong first half of 2015, but limited growth potential and tough competition mean that continued success won’t be easy.