Features

Feature

IS BYOD DOA?
Decades ago, the laptop planted the seed for what has now become one of today's most rapidly evolving workplace trends: Bring Your Own Device (BYOD). Driven by the introduction of new technology, desire to increase employee productivity and interest in reduced liability, employers are embracing BYOD policies in droves - permitting employees to use personally owned iPads, tablets, computers and smartphones for work-related tasks. Whether in the office, at home or on-location, BYOD allows for effortless device connectivity and exchange of data and information anywhere, anytime. - 04/27/2015

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The Definitive Guide to Desktop Layering
A recent Gartner report compared four methods of delivering applications in Virtual Desktop Infrastructure (VDI) and found "application layering" to be the best. Gartner's analysis is boosting interest in this already-hot new desktop and application management technology. With this latest validation, vendors are quick to include their products in the layering category. However, to distinguish effective layering solutions from products that just "check the box," IT organizations must understand what desktop layering is, and what essential requirements layering must meet if it is to truly overcome the challenges of delivering and managing Windows desktops in the cloud. - 04/27/2015

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10 Trends Driving Cloud
The dominant trendsetter in everything cloud is often the simple inquiry and knowledge of, "What is the other guy doing with the Cloud?" The deeper we dug into what our own customers at dinCloud were doing, the more shocked and amazed we were. It's from this "monkey see, monkey do" scenario that the top ten cloud trends for 2015 emerge. Ignore them at your own peril, or, do what everyone else is doing: Jump in and hang on for the ride. - 04/27/2015

Feature

Application Aware Data Protection - How to Get There!
Many IT organizations have had the same data protection tools and practices for years, even decades, and see no need for that to change. But Application Owners need to know that they'll be able to recover their data at the application level when disaster strikes, and yesterday's solutions are simply not up to this job. It's time for modern, application-aware data protection. Here's how to get there. - 04/27/2015

Security

Are You Investing Enough in Data Security?
According to the majority of IT executives, security is a key ongoing concern. Yet, if you ask security vendors or look at survey data, most enterprises aren't taking the steps necessary to protect their infrastructure or their data as well as they should. In fact, under normal conditions, talking potential security risks is an exercise in futility, because every business has appropriate and sufficient security measures in place. Just ask them. - 04/27/2015

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The Cloud, The Phone, The Simple Alternative
Unless you've been living under a rock for the past few years, you undoubtedly have heard of the cloud. In fact, even in the instance you have been under said rock, you almost certainly have been using cloud apps in your daily routines. - 04/06/2015

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PureCloud: Delivering a Purely Exceptional Customer Experience
Several industry players have commented to me of late that, if you aren't in the cloud, you're nowhere. It certainly seems this is the case, given the growth of cloud-based services over the past 24 months. Indeed, there is some merit to that theory - but it's only a partial truth. As much as cloud services adoption has increased both steadily and significantly, cloud is far from being the only delivery model. As a result, for vendors looking to maximize their market presence, it will become part of their overall product offering, by which they are able to offer similar-quality services to a variety of target markets - all markets, ideally. - 04/06/2015

Feature

With Office 365, Managed Outsourced Cloud is the Better Cloud
What's not to like about cloud-powered Office 365? It provides a host of benefits to small and medium-sized businesses, including collaboration capabilities; mobile solutions; email, file and document accessibility from anywhere on any device; and real-time communication from a single platform. The solution also helps reduce both capital and operational costs. - 04/06/2015

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CEO Spotlight: Brad Wilson and David Russell, Geist Global
Brad Wilson has been with Geist Global for more than 16 years and currently has strategic oversight for its data center operations. David Russell came to parent company PCE in mid-2014. Both are seeing significant growth for the company, which has resulted in the development of a brand new 14 million-dollar global headquarters in Lincoln, Nebraska. - 04/06/2015

Features

How Workload Automation Can Help Businesses Manage Cloud Resources
It's no secret that cloud services have become vastly popular among today's businesses - especially since they allow companies to easily and quickly scale their environments, optimize resources, and lower fixed costs like AC, rent, and electric, which normally come with owning physical machines. - 04/06/2015

Feature Story

Cloud: The Key Element to PerkinElmer's Scientific Collaboration
Often, conversations around migration to cloud computing tend to focus on cost benefits, and there are, without doubt, significant cost savings that can be achieved through moving business applications to the cloud. But, while cost is certainly a contributing factor, we shouldn't allow us to overlook the tremendous opportunity cloud represents for business process enhancement and increased collaboration - the factors that increase revenue and drive real business success. - 12/09/2014

Feature Story

Carrier SDN vs. Enterprise SDN, an Architectural Perspective
The Software Defined Networking trend has been picking up momentum and new use-cases are continuously evolving since its initial launch. In this article, we will take a look at this evolution, from the very basics to carrier-class SDN. We will do this through the lens of fundamental SDN architectural characteristics. These basic ingredients ultimately define the type and scale of market applications, as well as the roadmap of products implementing them. Additionally, we will demonstrate how these ingredients are centered on the pivotal SDN control plane distribution. - 12/09/2014

Feature Story

Cloud Rolls in, Apps Rolls out
Organizations moving to the cloud spend most of their time considering the type of cloud they need, which cloud services providers to choose, what SaaS applications will fit the bill, and so on. But there's one thing most organizations, especially smaller ones, overlook: What happens when they need a custom application? Their old application development skills and tools won't work in the cloud. And when you build apps for the cloud, you have to build one for every potential device that will connect to your business. That means hiring consultants or lots of developers. - 12/09/2014

Feature Story

Don't Let VDI Be a Red Light in Your Data Center
The first electric traffic signal system was installed in Cleveland, Ohio in 1914. The signals were wired to a nearby booth and controlled by hand. While this may have been sufficient for their needs 100 years ago, the continued growth of cities - and the accompanying traffic - means it's no longer possible to manage traffic manually. Now, we rarely stop to think about today's highly complex, computerized traffic management systems employed throughout the world. - 12/09/2014

Feature Story

Ensuring Positive Business Outcomes in the Services-Centric World
Office walls and set hours traditionally delineated what most of us thought of as work. Those constructs are giving way to more flexible and far-flung work environments. Employees, once chained to their desktop phones and computers, today freely move around the office and the world, and the availability of broadband networks and mobile devices means they can do their jobs any timeanytime and just about anywhere, and from any device. - 12/09/2014

The Customer Experience Makeover: And the Winner Is...
Interactive Intelligence launched the Customer Experience Makeover: Contact Center Style contest as a fun way to cut through the clutter and do something unique that could both enable the lucky winner to have a great experience, and enable other organizations to benefit by following along in the process to see what could be accomplished with the latest tools and technologies. - 12/03/2014

Publisher's Outlook

Why Google and Apple Should Fear the new Microsoft
In decades of covering Microsoft, I don't recall the company enjoying so much positive press at one time. They are literally transforming before our eyes. Here's how: - 06/11/2014

Feature Story

Challenges of Assuring User Service Quality in the Cloud
With seemingly "E"verything moving to the cloud, a significant amount of attention has been paid to what can and should be moved, when, where, why, how and by whom. However, not much has been written about the challenges associated with the actual user experience posed by moving information and apps from a dedicated resource to a shared one. After all, many of the benefits of cloud from scalability to availability to cost savings are rooted in increased sharing. However, with sharing comes the potential for service degradation caused by latency, packet loss, jitter and a host of other issues. - 06/11/2014

Feature Story

The New World of PaaS
As with any emerging technology, cloud computing has taken on multiple identities, in terms of usage, implementation, and uses as time passes. From the generic concept of cloud computing, we've now reached what can best be described as an Anything-as-a-Service world, where nearly any traditionally locally deployed technology can be delivered through public and/or private clouds. Security, DR, Storage, Communications, Testing, and nearly any software package businesses require is readily accessible through cloud services. But, at the heart of all of these lie IaaS (Infrastructure-as-a-Service) and PaaS (Platform-as-a-Service), when enable the agility and flexibility cloud "business" boasts. - 06/11/2014

PanTerra Networks - SmartBox - Simple, Secure Cloud File Sharing with Built-in Unified Communications Features
PanTerra Networks is probably the most innovative unified communications and file sharing cloud-based service provider you've never heard of, until now. TMC Labs was somewhat familiar with PanTerra Networks, but even we were surprised by the sheer number of UC and file sharing features built into their WorldSmart product suite when we took it for a test drive. WorldSmart's unified cloud services delivers just about every form of file sharing, communications & collaboration - voice, video call, IM, email, desktop sharing and fax. The WorldSmart suite includes two major components, CloudUC and the just launched (Jan 2014) SmartBox, which PanTerra calls, "the world's first file sharing service that communicates." - 06/06/2014

Scale-Out Virtual Environments and the Future of Storage Infrastructure
International research firm IDC recently found that more than 50 percent of all server workloads today are implemented in a virtual machine (VM). Due to the capabilities of virtualization technologies, there has been a clear paradigm shift in data center infrastructure and management. Virtualization has become a mainstream technology used by data centers and service providers alike. - 06/06/2014

Managing Migration to the Cloud
A recent study featured in ComputerWeekly, found that more than 40 percent of IT professionals surveyed confirmed that their company's operational efficiency improved after moving to a cloud environment. - 06/06/2014

Feature Story

Healthcare, HIPAA and the Cloud
Business continuity is particularly important for acute care facilities where patients' lives are at risk daily. These facilities don't just need their medical equipment up and running, but the supporting clinical and business systems must be kept going as well, which where SunGard kicks in. - 02/20/2014

Feature Story

Cloud Storage Pricing: It's Open Warfare
One thing that has long been true of storage - it gets ever cheaper. Storage has its own version of Moore's Law. The other thing that's true is storage demands are ever increasing, often outstripping what IT can buy and install. - 02/20/2014

FEATURE STORY

MSPs Take Charge of Cloud
Managed Service Providers (MSP) may not have the buzz of a FaceBook, Twitter or Google. But when you want serious applications, MSPs are increasingly the place to go. - 02/20/2014

Feature Story

TransCertain Sure About Secure Data
There are thousands of security vendors, but none quite like TransCertain. The company's flagship product is CertainSafe, now on version 2. CertainSafe is really a vault for your data in the cloud, offering secure Web access. Details on this tool can be found in Tom Keating's review which follows. - 02/20/2014

Feature Story

REVIEW: CertainSafe Brings Enterprise Features to File Share
TMC Labs liked how CertainSafe brings ultra-high-level security while simultaneously not forcing users to jump through hoops to gain access. The Web-based interface was very intuitive and user-friendly and we liked that this newer version is more touch friendly. TMC Labs was very impressed with CertainSafe, and would not hesitate to recommend this solution to organizations looking for a highly secure cloud-based method of sharing information with high usability. - 02/20/2014

Product Review

GFI MAX Backup: Speed is the Essence
Hosted backup has not only relieved IT personnel from dealing with backup tapes, cleaning tapes, managing offsite tapes, checking backup logs, but it has also opened up a huge revenue opportunity for MSPs looking to resell online backup solutions. Many small and some medium-size companies with limited or no internal IT resources don't want to deal with the hassle of popping tapes in and out, running cleaning jobs, assigning Mary to take over tape duties when John is on vacation, remembering to return offsite tape backup tapes, etc. Thus, companies are more than glad to use the power of the Internet to have a simple, easy-to-use backup solution that eliminates many of these problems and gives peace of mind should disaster strike. - 01/03/2014

One-time Skeptic Oracle Now 100 Percent Serious About Cloud
Oracle has come a long way in five years. It was at a shareholder meeting in 2008 when Oracle CEO Larry Ellison let loose as he often does, this time not attacking a rival, but lambasting the whole notion of the cloud. - 01/03/2014

Learning - and Profiting - From 'Superstorm Sandy'
It was just a year ago that a huge portion of the Eastern U.S. got slammed by what has since been dubbed "Superstorm Sandy," a hurricane of such epic proportions that weathercasters and businesses alike will be talking about it for generations to come. - 01/03/2014

COVER STORY

The Power of Iceland: RMS and Verne Global Take to the Cloud
While RMS Cloud offers many process efficiencies that benefit both RMS and its customers, the real value of its migration is a complete business transformation thanks to RMS(one), not only for RMS, but its entire industry, which has now been reinvented by a forward-looking team that wasn't content resting on the laurels of its success to date. With its partners at Verne Global and Datapipe, RMS and its customers, which are not IT companies, are able to embrace IT while focusing on their core businesses. - 01/03/2014

Product Review

CertainSafe, the Virtual Safety Deposit Box, Drives Secure Collaboration
TMC Labs learned about a new product launching by TransCertain called Certain- Safe that could be a game changer when it comes to cloud-based collaboration. Fortune 1000 companies and indeed even smaller companies are reluctant to put their most sensitive and confidential data in the cloud to be shared with their partners and customers. - 09/04/2013

Cover Story

The Right Vision at the Right Time
Over the past few years, much has been written and said about cloud computing. One thing is for certain: the segment of cloud known as Communications as a Service (CaaS) will have staying power in the market thanks to a company called Interactive Intelligence. - 09/04/2013

Feature Story

Leveraging Cloud to Meet Compliance Challenges
There are many common misperceptions surrounding cloud computing - one of which is that regulatory compliance requirements preclude many organizations from being able to leverage outsourced, managed cloud services. - 09/04/2013

Feature Story

Cloud Adoption Exceeding Expectations, New Global Study Finds
Adoption of the cloud by both U.S. and European businesses is smashing all preconceived notions that indicated companies were moving warily into the technology, or holding off entirely, according to new research recently released and obtained by Cloud Computing. - 09/04/2013

Industry Profile

Taming Video Archives With the Cloud
The explosion in video use today - on the web, in corporate marketing and training and of course in professional content creation - presents a conundrum for CIOs charged with managing it all. - 09/04/2013

Comm on the Cloud

Are Service Providers Hedging Their Bets?
Transitioning to cloud is not as easy as slapping gear in a data center calling it cloud and you are off and running. Well, you are running - chasing revenue as fast as you can. As I learned from speaking with Sonian, building for cloud delivery is very different that moving it to a data center or virtualizing it. However, it will be a few years before the market grasps that yet. - 05/17/2013

PUBLIC VS. PRIVATE CLOUD

Multitenant or Single? That is the Question
Deep in the recesses of corporate server rooms everywhere, administrators debate the merits of public cloud computing solutions versus private or even hybrid cloud computing solutions. Security, control, and access - these are all issues being tossed into the dispute. But public versus private is ultimately the wrong query. Rather, IT should be asking 'multitenant or single tenant?' That is the question. - 05/17/2013

FEATURE STORY

Healthcare IT Leaders and the Cloud: Cautious Yet Optimistic
As healthcare IT leaders move forward with digitizing their electronic records, cloud computing is increasingly being considered a viable option for many provider organizations. There are clear business benefits of moving to the cloud, including the opportunity to reduce upfront capital expenditures, scale up or down based on business needs, improve service with SLA guarantees, and support workforce collaboration and mobility. - 05/17/2013

COVER STORY

Network Control in the Cloud Demands Visibility, Control and Speed
More and more businesses - both small and medium-sized businesses (SMBs) and large enterprises alike - are migrating business-critical applications to the cloud in the hopes of achieving lower cost and greater efficiency. - 05/17/2013

FEATURE STORY

MSPs and Cloud Services Converge Through Intermedia's Acquisition of Telanetix
When the deal is made final, Intermedia, which is already the world's largest third-party hosted Exchange provider, will become one of the largest U.S. providers of cloud voice and hosted PBX services for SMBs. The acquisition is one of the latest examples of an MSP and cloud player merging their offerings, narrowing the gap between the two growing segments to create a carefully and fully managed cloud services experience. - 05/17/2013

FEATURE STORY

BC/DR Strategies and the Cloud
The aftermath of Superstorm Sandy - which pummeled its way through the Northeast last fall, leaving millions without power, cable and phones for days on end - left IT decision makers and other executives seriously considering their business continuity/disaster recovery (BC/DR) strategies. Since disaster recovery is more about preparation than recovery, a BC/DR strategy, even for small businesses that do not have a dedicated IT staff, is critical. - 05/17/2013

FEATURE STORY

Performance Management in the Cloud: Challenges & Solutions
As technology changes continue to accelerate, service providers are seeking new ways to manage more complex, high-bandwidth, IP-based data services. A consistent challenge for IT managers and administrators is to proactively monitor performance across the cloud, identify threats and decrease any impact on the end customers. - 05/17/2013

FEATURE STORY

Cloud Computing is More Reality than Hype
Despite the hype, media attention and adoption patterns to date, the cloud is still a relatively new technology with many questions still to be answered. Nevertheless, the concept of moving sensitive business information and applications into an off-premises environment managed by a third party is profoundly changing how businesses think about, purchase, and manage technology. That change has led technology leaders to invest in new strategies, both in their internal operational environments, as well how they approach their customers, with many of the leading technology vendors leading the charge. - 05/16/2013

Special Feature

Brokering the Cloud for IP Telephony Services
Most recently, the concept of "cloud services brokering," a term defined by Gartner, has described the implementation of this premise to reflect a focus on the integration, aggregation and customization of third-party cloud services and applications. - 01/29/2013

Features

2013 Cloud Computing Storage Excellence Award Winners
Storage - it's the one thing you are certain to outgrow with time. The massive volumes of multimedia content being produced and consumed are overwhelming traditional storage facilities, leading to an increase in the use of cloud-based storage. - 01/28/2013

On the Cover

Telefonica Takes Businesses to the Cloud
Perhaps best known as a leader in the telecommunications sector, Telefonica has remained steadfast in its mission to fully support its more than 300 million customers by developing and providing cloud services that are designed for large enterprise and small and medium-size businesses (SMBs) as well as SoHo and consumer markets. - 01/28/2013

Feature

Is the Cloud There Yet?
Cloud computing has come a long way in the past few years in terms of acceptance and implementation, however as 2013 kicks off, the barriers toward adoption - namely security and integration - still plague CIOs considering shifting to cloud-based technologies and services. - 01/25/2013

Editorial Series

Interconnection: A Key Element for Successful Cloud Computing
As cloud computing continues to evolve, there have been a number of predictions about the impact "the cloud" will have on the colocation business. With more customers increasingly interested in either providing cloud services or consuming cloud services on some level, Cologix, a network-neutral colocation and interconnection provider, is indeed enabling the growth of cloud. - 01/25/2013

Feature

Helping Government Migrate their Applications into the Cloud
Government organizations are constantly faced with the daunting task of doing more with less. Many have turned to cloud computing for the answer and made major investments in cloud solutions like salesforce.com. Now, they must migrate their legacy applications into the cloud in order to truly realize the cost savings, simplification and consolidation that cloud technologies can provide. - 01/25/2013

Defining Your Cloud Strategy

The Road Toward a 'Cloud-Enabled' Organization is Paved with Good Intentions, But What Are They?
hype around cloud (yes, it still exists) has made it difficult for senior IT executives to know where to start, let alone begin to understand the benefits of what it means to be a "cloud-enabled" organization. The choices, the jargon and the frenzy around cloud is, well, jarring for IT leaders who are in earnest looking to make the right decision for their respective organizations. - 01/25/2013

Cover Story

2013: The Next Frontier of Cloud
By many accounts, 2012 was the year cloud moved past the hype phase into the adoption stage. In fact, cloud computing is expected to grow 19 percent in 2012, becoming a $109-billion industry compared to a $91-billion market last year, according to Gartner. - 10/16/2012

Feature Story

Optimizing Cloud Infrastructures, Driving Business Innovation
With the ever-increasing number of cloud infrastructure providers, businesses are now able to choose from a variety of options to align their cloud strategy with their specific business needs. The cloud drives business innovation by being infinitely scalable, completely secure and able to turn on a dime to innovate without any interruption of service or extra cost to customers. - 10/16/2012

Cloud Compliance

Prevailing Against the Challenges of PCI Compliance in the Cloud
Implementing the technical and administrative controls that will pass a PCI audit is challenging enough in a traditional data center where everything is under your complete control. Cloud-based application and server hosting, however, adds additional complexity to these challenges. Cloud teams often hit a wall when it's time to select and deploy PCI security controls for cloud server environments. - 10/16/2012

Feature Story

The Future of Mobile Cloud
As more enterprises adopt cloud services and embrace enterprise mobility initiatives, mobile and cloud are converging. With more mobile workers and consumers supporting tablets, mobile content, mobile video and personal cloud services, the IT world is in another state of transition as "mobile" serves as both the protagonist and subject of this unpredictability. - 10/16/2012

Strategic Solutions Series

Building the Better Cloud: ServerCentral Puts its High Performance Cloud Infrastructure to the Test
While cloud computing continues to grow in both demand and the number of players in the market, there are only a few real contenders when it comes to public cloud services. Many cloud service providers, including Amazon, may be an affordable option, but they typically do not offer the performance and reliability organizations need to truly leverage the benefits of cloud. - 10/16/2012

Special Feature

2nd Annual Cloud Computing Excellence Awards
Over the past several years, Cloud Computing has become one of the defining trends in technology, acting both as a catalyst to function of evolution in both enterprise and consumer markets, as well as fixed and mobile network environments. Judging from most analyst and research firm reports, the impact of cloud computing is only beginning to be felt. As questions surrounding reliability, security, compliance, and ROI are being answered, more and more businesses are moving their cloud applications from test scenarios to live production - as many cloud vendors have expressed, "people are doing 'real' things in the cloud now, not just testing and toying around with the ideas." - 10/16/2012

Feature Story

Cloud Redefines IT Outsourcing Requirements
Amid all the hype surrounding cloud computing, it's still unknown to the extent enterprises are planning for and adopting cloud computing as a replacement for traditional data center infrastructure technologies and management processes. But there has been enough traction among enterprises that IT outsourcing (ITO) is being transformed by the shift to cloud. - 08/03/2012

Feature Articles

Cloud Balancing: Don't Put All Your Apps in One Basket
As more organizations shift toward moving their technologies into the cloud, perfecting the balance of where applications reside is paramount to performance and, most certainly, avoiding potential outages. - 08/03/2012

Cover Story

Monetizing SaaS: A Survival of the Fittest
With worldwide software-as-a-service (SaaS) revenue forecast to reach $14.5 billion this year, there is no doubt that the cloud phenomenon is reaching a critical mass. Just take a look at the latest industry news and it's impossible to miss headlines about the latest SaaS companies that are taking their product public. Investment firms are pouring millions of dollars into this growing segment because of the promise it holds, yet only the strong will survive. - 08/03/2012

Editorial Series

Why Businesses Need to Put APM in the Cloud Ahead of Anything Else
As more companies look towards implementing a variety of cloud deployments to gain infrastructure efficiencies and operational cost savings, many times planning for application performance management (APM) gets lost in the process of defining the infrastructure requirements and implementation of the cloud components. - 08/03/2012

SPECIAL FEATURE

Cloud Telephony: It's Not Just Another Buzzword
Turning to the cloud for unified communications, PBX solutions or hosted VoIP can give businesses access to sophisticated communications infrastructure. In fact, small and medium-sized businesses are adopting cloud-based services at rates twice as fast as larger corporations, primarily because they aren't as risk-averse or don't have be concerned about integration with legacy systems. While the best-known service is cloud computing, cloud telephony is built on the same foundation - a vendor provides a product or service in a virtual environment. - 04/30/2012

FEATURE ARTICLE

Big Data Drives Maturing Cloud Storage Market
Cloud backup and disaster recovery service providers are the companies both consumers and businesses trust with valuable, often irreplaceable data. Although more businesses are looking to the cloud for their storage needs, the industry is challenged with addressing the hurdles that delay widespread adoption. - 04/30/2012

FEATURE ARTICLE

Public vs. Private Cloud? It's Not An 'Either / Or' Decision
While cloud computing is still in the early stages of growth and widespread adoption is still several years out, few would argue cloud is a game changer. At this phase in the cloud movement, as cloud-based services are on the rise and service providers continue to emerge, it's an exploratory time for businesses which areundergoing the validation of cloud. - 04/30/2012

Special Feature

TMC Announces Cloud Computing Awards Winners
The First Annual Cloud Computing Excellence Award recognizes companies that most effectively leveraged cloud computing in efforts to bring new, differentiated offerings to market. - 01/01/2012

Feature Article

SMBs Leverage Enterprise-Class Cloud Solutions
Microsoft Corp.'s global "SMB Cloud Adoption Study 2011" investigated how cloud computing will impact small and midsize businesses (SMBs) in the next three years. According to the research, 39 percent of SMBs expect to be paying for one or more cloud services within three years, an increase of 34 percent from the current 29 percent. It also finds that the number of cloud services SMBs pay for will nearly double in most countries over the next three years. - 01/01/2012

Feature Article

Data Security: Barrier or Bridge to the Cloud?
Cloud has opened up several IT strategy considerations for businesses, with security top of mind for chief information officers as they evaluate the potential benefits of shifting to the cloud for their computing needs. Cloud Computing has taken an in-depth look at the conceivable risks involved by speaking with some of the industry's leading cloud and security experts on how to overcome these challenges, separating fact from fiction. - 01/01/2012