Deloitte has announced its latest collaborative venture with Google (News - Alert) Cloud to help businesses transform using generative AI. To make this possible, it’s ConvergeCONSUMER portfolio (which features a comprehensive suite of data, analytics, and AI solutions) has been optimized for Google Cloud.

Together with Google Cloud's advanced data analytics, AI, and generative AI prowess, the initiative empowers consumer-centric enterprises to deploy AI-driven tools quickly. From forecasting to personalized marketing campaign creation and product pricing strategies, brands can lean on this initiative to foster stronger customer loyalty, fortify their market standing, and gain a distinct competitive edge in the market.

“ConvergeCONSUMER is about helping companies deliver outcomes and quickly engineer advantage by moving their decision-making and experiences from mass to micro at scale. By combining Google Cloud's advanced generative AI, data analytics and cloud technologies with Deloitte (News - Alert)'s IP, deep industry/domain knowledge, expansive set of customer signals and engineering capabilities, we are ushering in a new era of customer centricity that can have dramatic commercial, operational and financial benefits for our clients," said Ben Stiller, ConvergeCONSUMER general manager and principal, Deloitte Consulting LLP.

Now available on Google Cloud, the ready-to-use solutions provide enterprises with access to a wide spectrum of information, from granular insights about specific customer segments to the implications of weather events on logistical considerations - and more so they can make more informed decisions.

The collaboration between Deloitte and Google is part of a growing partnership. Deloitte is a four-time recipient of Google Cloud's Global Services Partner of the Year award, and the first-ever winner of the Google Public Sector Partner of the Year award.

"Consumer businesses run highly complex organizations and need tools that are practical to adopt and yield tangible benefits in real-world settings," said Carrie Tharp, Vice President of Strategic Industries, Google Cloud. "With ConvergeCONSUMER, businesses can easily deploy and manage solutions that combine Google Cloud's leading generative AI and data analytics with Deloitte's deep industry experience, helping consumer organizations optimize areas that are core to their business, such as demand forecasting and supply chain performance."