Sega Joins Microsoft in Strategic Alliance for Cloud Gaming

By Luke Bellos, Editor, TMCnet  |  November 02, 2021

According to a recent article from VGC, Japanese video game company Sega has revealed a new strategic alliance with Microsoft (News - Alert) to develop future games with the Azure cloud platform.

Sega was formerly a major player  in the gaming space in the early 80s and 90s, but has been relatively quiet over the last two decades as Xbox, Playstation, and Nintendo continue dominating the market. Although the company no longer produces consoles, Sega’s experience in game development could easily create a resurgence for the brand.

As part of this alliance, Sega will now take full advantage of Azure cloud resources to develop new titles with a particular focus on online play, global reach, community, and IP utilization.

“This proposed alliance represents Sega looking ahead,” Sega announced in an official company statement, “and by working with Microsoft to anticipate such trends as they accelerate further in future, the goal is to optimise development processes and continue to bring high-quality experiences to players using Azure cloud technologies.”

Representatives with the company also announced this relationship will be instrumental for the development of an upcoming “Super Game” that was hinted over the summer. By adapting to the new direction of the gaming industry , Sega could be on track to reclaim its former glory among video game enthusiasts.

“Sega has played such an iconic role in the gaming industry and has been a tremendous partner over the years.” commented Microsoft CVP Sarah Bond “We look forward to working together as they explore new ways to create unique gaming experiences for the future using Microsoft cloud technologies.”




Edited by Maurice Nagle