The Kraft Group Turns to Dell to Enhance Gillette Stadium Fan Experience

By Greg Tavarez, TMCnet Editor  |  August 26, 2022

The Kraft Group sought to create a technology infrastructure to support its growing portfolio of businesses in professional sports, manufacturing and real estate development. Operating in more than 120 countries, the company engaged with Dell to assist in building a consistent platform that spans across all its businesses, creating a more data-driven, immersive and secure experience for fans and employees.

In particular, The Kraft Group and Dell (News - Alert) (News - Alert) are capturing data at the edge and using real-time insights to deliver engaging game-day experiences at Gillette Stadium in Foxborough, Massachusetts. The stadium’s Wi-Fi network is continuously analyzed to improve connectivity and apply resources where needed to ensure a seamless stadium experience.

Upon entering the property, guests can use their mobile devices to be guided to open parking spots and their seats. At their seats, their mobile devices are used to order concessions, access fan-cam views and interact with games and social media.

Rapid analytics at the edge also help concession stands run more efficiently with real-time alerts that flag low inventory and speed restocking. A real-time view of security throughout the stadium helps keep guests and employees safe.

"The Kraft Group engaged us to create a modern infrastructure that scales with its growing businesses and powers endless innovation around the fan experience,” said John Byrne, president of North America Sales, Dell. “Now, they're poised to run data-rich analytics, which is key to creating a fun and safe experience for fans."

The Kraft Group also sought to standardize IT across its businesses to deliver a consistent experience and enhance its cybersecurity protection while upholding its commitment to sustainability. Working with Dell and Secureworks, the Kraft Group took a cloud-native approach with cybersecurity analytics solution for threat detection and response.

The company's IT team is using Dell data protection solutions and software for proactive health monitoring, predicative analytics and machine learning across its Dell systems to help ensure smooth operations across businesses.

The Kraft Group's overall storage footprint reduced by 40% using Dell PowerStore storage systems deployed at the edge and in the data center. PowerStore gives consistent business results by optimizing, protecting and scaling workloads from core to edge to cloud. The new approach also led to decreasing IT expenditures by 25%-30%.

Additionally, The Kraft Group replaced aging infrastructure with Dell VxRail hyperconverged infrastructure, supporting its commitment to sustainability by reducing the Kraft Group's data center by over 20,000 square feet. VxRail provides a simple path to transform operations and modernize data center infrastructure.

“With our diverse portfolio, it is critical we continuously modernize our infrastructure technology to keep pace with all the industries we support," said Michael Israel, CIO, the Kraft Group. 

With Dell's advanced automation and workload consolidation capabilities, the Kraft Group can more easily adapt and modernize its environment as requirements change. Dell PowerEdge servers, storage systems and AI software provide the foundation for the Kraft Group's real-time insights to enhance experiences.

Edited by Erik Linask
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