MACH Alliance Brings in Google Cloud During Paradigm Shift

By Greg Tavarez, TMCnet Editor  |  January 11, 2023

Evolution is the theme of modern technology. However, single-vendor technology platforms are at risk of putting themselves in a trap. They are prone to being locked by a set of limited capabilities that are pending upgrades in a new release.

For those companies looking to take advantage of innovative and flexible enterprise technologies and to break that release cycle, they need look no further than the MACH Alliance. The Alliance’s mission is to future-proof enterprise technology and to propel current and future digital experiences with open and connected enterprise tech.

A MACH architecture stands for microservices, API-first, cloud-native SaaS (News - Alert) and headless. This gives companies a deeper level of agility that allows them to deliver new features to customers at faster speeds.

Google Cloud noticed the paradigm shift, which is why it is now part of the MACH (News - Alert) Alliance as an Enabler member.

"The MACH Alliance has become a leading advocate for developing new standards for IT architectural excellence," said Chris Colyer, Head of Retail Industry Partnerships, Google (News - Alert) Cloud.

Enabler membership category, created in December 2021, is for companies like Google Cloud that enable MACH providers and offer technology solutions that are utilized by MACH organizations.

Enablers are aligned to the non-functional areas of MACH architecture. This includes, but is not limited to, monitoring and data storage, cluster or container management, tracing, service meshing, API gateways, and orchestration.

Casper Rasmussen, MACH Alliance president, said that bringing in Google Cloud is a strong telling of how the market shift toward composable architecture is becoming more mainstream.

"This shift represents a major challenge to the position of long-established enterprise suites, and we're in the right place at the right time for our movement to really scale,” said Rasmussen. “The Enabler category is ripe for growth over the next 12 months and critical to the success of MACH across all industries."

Enablers allow the MACH Alliance to better cover the full range of businesses that fit within the MACH Alliance membership guidelines that are vital in bringing MACH architecture to life.

Edited by Alex Passett
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