Increasingly, companies and organizations around the world are taking advantage of the myriad opportunities offered to them by the global digital economy. To do so, they are implementing cloud-based solutions that combine integrated hardware and software to meet their specific needs for business applications, communications, video streaming, Internet of Things (IoT) functionality, Edge computing, gaming, manufacturing, autonomous driving and more. By eliminating the need to build their own data centers, organizations can devote more time and effort to their core competencies and focus on innovation rather than problem-solving.

These transitions to the cloud have not all gone smoothly. Maximizing cloud resource utilization without compromising service quality remains a critical but challenging issue for the cloud industry. As a result, choosing reliable partners is critical. In general, before choosing a cloud partner, it is important to evaluate the breadth, engineering and usability of the cloud solution on offer. With a robust enough platform, it becomes easy for companies to reap the benefits of the transition to an Everything-as-a-Service model, which include significant cost savings and the ability to greatly expand digital capabilities that will boost efficiency and allow companies to expand their product and service offerings.

Huawei (News - Alert) Cloud’s Everything-as-a-Service strategy delivers a powerful portfolio of solutions for a cloud-first world, including Infrastructure-as-a-Service, Technology-as-a-Service, and Expertise-as-a-Service.

“Huawei Cloud continues to practice Everything-as-a-Service to help carriers accelerate their application modernization and jointly develop the enterprise market to unleash digital productivity,” said Jacqueline Shi, President of Global Marketing and Sales Services, Huawei Cloud.

As part of its growing Everything-as-a-Service strategy, Huawei Cloud continues to expand its cloud portfolio and released several new solutions at Mobile World Congress (MWC), the largest connectivity event organized by the GSMA (News - Alert) February 27-March 1, 2023 in Barcelona, Spain.

 The new solutions include:

• Landing Zone – a sustainable, scalable multitenancy solution to automate B2B services for carriers, enabling them to easily deliver consulting and design, migration, and cloud services, as well as cloud resource management and access control, designed to match the needs of today’s cloud-driven enterprises.
• Cloud Container Instance (CCI (News - Alert)) – a serverless container service that enables businesses to run containerized applications and efficiently manage their compute resources in multi-cloud environments.
• Virtual Human Service – combines AI with virtual human design to improve content production and enable realistic virtual, interactive experiences, while reducing time-to-market for  to just one week.
• Cloud on Cloud – a unique SaaS (News - Alert) offering that allows carriers to deliver a complete SaaS solution to small and mid-sized enterprises looking for a quick and easy cloud migration path. 

The Advantages of Huawei Cloud Media Service

While nearly every industry is experiencing changes in the wake of digital transformation, the media space is being completely redefined thanks to the advances in cloud computing, virtual and augmented reality, and enhanced network technologies. To keep pace with today’s new generation of media demands. The advanced infrastructure and media services delivered by Huawei Cloud are a necessity.

Huawei Cloud has met these needs with its Cloud Media Service built on a global cloud infrastructure. Its low-latency and high-quality networks form a service circle of just 50 milliseconds (ms) of latency, allowing it to reliably meet the demands of services such as real-time audio and video, gaming and online education quickly and efficiently. Huawei Cloud has built three availability zone data centers in multiple regions for reliable disaster recovery, ensuring continuity for operations and data security in the event of network interruptions.

Huawei Cloud provides a solution that increases media network resource utilization by over 30 percent with its innovative algorithms. The improved quality of service (QoS) has translated into tenfold livestreaming business growth over the past two years. Huawei Cloud provides industry-leading QoS indicators, including live video beginning playback in seconds, a playback success rate higher than 99.9 percent, frame freezing rate lower than 2.5 percent and playback latency less than three seconds.

Huawei Cloud has distilled its years of network and codec expertise into the Live service, which supports ultra-HD, 4K, and VR livestreaming. The company has replaced conventional streaming protocols such as RTMP with a WebRTC-based protocol, which delivers a latency less than 800 ms for smoother livestreaming. The low bitrate 1080p H.265 video transcoding in real time halves the bitrate usage without compromising video quality, eliminating the type of latency of as much as 10 seconds that can delay typical livestream video. The 100 Tbit/s bandwidth resources of more than 2,800 Huawei Cloud nodes deployed worldwide improve the edge performance of live platforms. In addition, Huawei Cloud provides disaster recovery for origin servers in multiple regions and 24/7 service support to ensure 99.99 percent business reliability for customers, including many live streaming platforms in China, such as Huya and Douyu.

Huawei Cloud’s Media Distribution and Content Creation Capabilities

Digital content production is critical to business today, but the process has traditionally been time-consuming and inefficient. In 2023, Huawei Cloud plans to prioritize the media infrastructure for industries such as entertainment and social media, e-commerce and retail, and offer one ecosystem, two service types, three engines and four core capabilities.

The future is about the metaverse and digital content in 3D. Huawei Cloud’s MetaStudio provides content and application services to improve content production efficiency and facilitate virtual-real integration. MetaStudio delivers the capability to create content in these new digital immersive environments via modeling, rendering and other supporting services to enable virtual live streaming. MetaStudio’s virtual live spaces use cases span many industries – entertainment, ecommerce, retail and social, and more – with one ecosystem, multiple tech services and three engines that include rendering, modeling, and audio.

Together with its partners, the company has built solutions such as virtual humans, virtual livestreaming and 3D spaces for different industries and scenarios.

Huawei Cloud Media Service Supports High-Profile Livestreaming Events

Huawei Cloud has seen its technology innovation in scheduling algorithms and engineering bolster a number of high-profile livestreaming events. For the FIFA Women's World Cup held in France in 2019, Huawei supported the event with live streaming service, which was able to deliver live streaming to more than 300 million subs inside and outside of China with latency of less than one second: the average latency was 800 milliseconds.

The technology is also widely used in the education sector. China’s Open University utilizes the technology to bring video content to millions of students who learn over Huawei’s media distribution network.

In both cases, livestreaming organizers were attracted to Huawei Cloud’s prompt and accurate scheduling of large-scale streaming on different nodes across the world to enable the best QoE at an affordable cost. All video distribution and QoS and QoE is supported by big data on the Huawei Cloud, allowing it to enable real-time calculation and adjustment of parameters based on live data and user behavior. The places Huawei Cloud in a unique position to deliver the best experience to everyone, whether they are viewing on big televisions, small mobile phone screens or anything in between.

In addition to the highly successful deployments in the sports and education sectors, the advanced capabilities of Huawei Cloud Media Service are ideal for accommodating the content production needs on a range of other use cases, from online gaming to virtual concerts and conferences, and more.

Industry Recognition of Huawei Cloud Media

In recognition of its cutting-edge infrastructure and usability, Huawei Cloud became one of the six finalists of the Franz Edelman (News - Alert) Competition 2023. The Franz Edelman Competition is a project created to reward outstanding examples of operations research, management science and advanced analytics that improve operations and change peoples’ lives. This is a significant achievement, as Huawei is the first cloud player in APAC to have earned this distinction.

In addition, Gartner (News - Alert)'s “Market Share: IT Services, Worldwide 2021” report, released in April 2022, ranked Huawei Cloud among the top five in the global IaaS market, top four in emerging Asia Pacific, second in China and third in Thailand. In October 2022, Gartner released its 2022 Magic Quadrant for Cloud Infrastructure and Platform Services and Huawei Cloud was recognized in the Magic Quadrant for its Ability to Execute and Completeness of Vision.

Huawei Cloud’s new media infrastructure showcases the company’s commitment to breathing new life into the multimedia industry. See how Huawei Cloud is building the cloud foundation for an intelligent world and how it can help you adapt your business for the digital economy, visit: https://www.huaweicloud.com/intl/en-us/