Accenture and Microsoft Drive Safe and Ethical Adoption of Generative AI

By Greg Tavarez, TMCnet Editor  |  June 28, 2023

Generative AI's ability to create novel content and facilitate human-like interactions has sparked innovation and reinvention across industries. In the business world, it enables companies to explore new avenues for product and service innovation, generating unique designs and prototypes. Generative AI-powered chatbots and virtual assistants provide personalized interactions, improving customer satisfaction and fostering stronger relationships.

Generative AI also facilitates data-driven decision-making processes and smarter planning by generating simulations and scenarios based on large datasets, helping businesses make informed decisions and optimize protocols. It’s safe to say that generative AI is revolutionizing industries, from creative arts and marketing to strategic planning and customer engagement, paving the way for enhanced competitiveness and efficiency in the market.

Accenture and Microsoft see that. Therefore, the two have expanded their decades-long collaboration to co-develop new AI-powered industry and functional solutions to help clients harness generative AI across the enterprise.

In the financial services sector, the companies are working closely with banks and insurers to evaluate low-risk, high-value use cases. One key area of focus is the development of solutions powered by Azure OpenAI Service, such as content aggregation, summarization and transcription analysis. These solutions aim to streamline processes, boost efficiency and provide valuable insights for business analysts.

In the healthcare industry, Accenture (News - Alert) and Microsoft are utilizing Microsoft Power Platform and Azure OpenAI Service to enable advancements in patient care, contact center transformation, medical image analysis and patient data synthesis. These applications have the potential to enhance clinical decision-making, automate administrative tasks and improve patient outcomes.

The collaboration also extends to the supply chain domain, where Accenture is enhancing its intelligent supply chain solutions with Microsoft (News - Alert) Copilot and Supply Chain Center. For example, Accenture's logistics control tower solution now incorporates the capability to analyze unstructured data from news alerts, predicting delays and offering recommendations to supply chain operators for quick inventory reallocation. This proactive approach helps mitigate disruptions and improves overall supply chain efficiency.

Furthermore, Accenture and Microsoft are revolutionizing contact center operations by integrating Azure Open AI Service, providing real-time insights and suggestions to enhance agent productivity and customer satisfaction. By utilizing AI-driven sentiment analysis and personalized experiences, agents can navigate complex customer interactions more effectively, leading to improved customer experiences.

A final area of focus is cybersecurity, where the collaboration aims to reimagine cyber protection and resilience solutions using generative AI. The companies have a successful track record with Accenture Adaptive Detection and Response, which utilizes Microsoft Sentinel at its core. By working closely with Microsoft engineering teams and developing contextual extensions of LLM models, automation and prompt engineering, Accenture and Microsoft are pioneering an innovative approach to cyber response.

“Expanding our collaboration with Accenture will accelerate adoption of the world’s most advanced AI models, backed by Azure, and enable Accenture to deliver innovative AI-powered industry solutions that will help customers take advantage of the newest innovations,” said Eric Boyd, Corporate Vice President, AI Platform at Microsoft. “Through this initiative, we will work with Accenture to harness the power of Microsoft Azure, Azure OpenAI Service and Microsoft 365 Copilot to deliver AI-empowered solutions, within our trusted cloud, that will help companies achieve more.”

The companies have already engaged with numerous clients across industries around generative AI. For example, they worked with Radisson Hotel Group, using a combination of Microsoft Cloud technologies and Azure OpenAI to create an intelligent, automated system that manages guest cancellations, and creates draft responses to guests’ reviews, addressing feedback with a full understanding of specific positive and negative elements. The system learns from each interaction, making every response more intelligent than the last.

Additionally, the newly established Accenture Center for Advanced AI, coupled with Avanade's AI Organizational Readiness Framework, is set to empower clients in exploring and experimenting with generative AI for innovation at scale. Through this collaboration, businesses can embrace generative AI with a strong focus on safety and responsibility. The joint effort aims to provide clients with the resources and expertise needed to embark on safe and scalable generative AI initiatives.

A key component of this collaboration is the creation of the Accenture and Avanade Generative AI Lab, which will utilize the capabilities of the Microsoft Technology Center in Canada. This lab will serve as a hub for global clients, offering them the opportunity to leverage Azure OpenAI Service and drive operational excellence through the application of AI.

The expanded collaboration harnesses a combination of Accenture’s AI transformation, strategy and industry experience, with Azure OpenAI Service and cloud infrastructure and Avanade’s technical and delivery experience.

“Generative AI is driving innovation and reinvention, transforming work across industries, and changing the ways we access information,” said Julie Sweet, chair and CEO, Accenture. “Our expanded partnership with Microsoft will help our clients find the right ways to responsibly build and scale this exciting technology across their enterprises and realize the value it can create.”

Edited by Alex Passett
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