Generative AI from Google Cloud Transforms U. S. Steel's Operations and Employee Engagement

By Greg Tavarez, TMCnet Editor  |  August 14, 2023

Established in 1901, the U. S. Steel Corp. stands as a prominent figure in the steel manufacturing sector. The company specializes in offering high-value steel products, a prime example being the renowned XG3 advanced high-strength steel, which has gained widespread recognition and adoption in the market.

U. S. Steel's provides the essential building blocks for infrastructure, transportation, and countless other applications. The company's dedication to innovation and the development of specialized steel products not only highlights its adaptability to changing market needs, but also reaffirms its commitment to staying at the forefront of technological advancements.

Additionally, the company has a strong commitment to safety, which is underscored by the implementation of its customer-centric strategy known as Best for All. Through this strategic approach, U. S. Steel is actively contributing to the creation of a more secure and sustainable future not only for the corporation itself but also for its extensive network of stakeholders.

U. S. Steel, which has been utilizing innovative technologies throughout their history across its mines and mills, again dug deeper into its innovation bag and found the company’s first generative AI application: MineMind.

The application is the result of a collaboration with Google (News - Alert) Cloud where U. S. Steel uses Google Cloud’s generative AI technology to drive efficiencies and improve employee experiences.

MineMind offers streamlined resolutions for mechanical issues, aiming to enhance efficiency, save valuable resources, and boost productivity. Powered by Google Cloud's AI technology (including Document AI and Vertex (News - Alert) AI), MineMind is projected not only to empower the maintenance team by delivering essential information at their fingertips but also to yield substantial cost savings through optimized technician allocation and improved truck upkeep.

The inaugural phase of this momentous launch is scheduled to commence in September, targeting over 60 haul trucks at U. S. Steel's Minnesota Ore Operations facilities, namely Minntac and Keetac. Once fully operational, MineMind promises to change the technician's work order completion time by an estimated margin of 20%.

“We’ve meaningfully accelerated digitization at U. S. Steel through our work with Google Cloud,” said David Burritt, president and CEO of U. S. Steel. “Faster repair times, less down time, and more satisfying work for our techs are only some of the many benefits we expect with generative AI.”

An illustrative example of the application's prowess lies in its guidance for maintenance crews, simplifying truck repairs, facilitating parts procurement and simplifying complex data interpretation. The application further establishes its value by providing an exhaustive reference point, ensuring the provision of accurate and verified source information to bolster precision and reliability.

“Our innovative work with U. S. Steel to power operational and functional innovation with our advanced generative AI technology has the potential to not only transform manufacturing but adjacent industries – from trends and logistics, to supply chain, sustainability, process automation and more,” said Michael Clark, Vice President, Google Cloud, North America Regions.

U. S. Steel will work with Google Cloud to continue building new gen AI applications, including applications providing real-time data and insights. The two companies will seek to continue to expand the relationship to solve for high-impact areas across the U. S. Steel value chain.

Edited by Alex Passett
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