The world is witnessing an unprecedented surge in global data, as organizations generate and store vast amounts of information. According to Gartner's projections, by 2026, major corporations are expected to increase their storage capacity for unstructured data across various platforms (such as on-premises servers, edge devices, and public cloud services) by threefold when compared to the levels of 2023. This exponential growth in data presents a unique set of challenges and opportunities for enterprises.

In light of this anticipated data expansion, the need to streamline cumbersome manual processes and eliminate operational bottlenecks becomes paramount for achieving optimal business outcomes. To remain competitive and responsive, organizations are encouraged to adapt to this changing landscape by implementing automated workflows.

These workflows often leverage advanced technologies like AI to facilitate quicker decision-making and to expedite the accomplishment of strategic objectives. So essentially, embracing these automated processes is not merely a matter of convenience; it is a strategic imperative for modern businesses seeking to harness the full potential of their data resources in a rapidly evolving digital world.

At the forefront of media-centric workflow automation solutions is Workflow Intelligence Nexus, or WIN, which automates over 400 manual workflows by integrating with media asset management systems. WIN also leverages AI to offer workflows for diverse industries.

And it’s because of those capabilities that DataCore Software has now acquired WIN.

“WIN has deep roots in the media and entertainment sector; combined with our existing core technologies in hybrid cloud and edge, we will deliver an even more powerful solution portfolio to transform the industries we play in,” said Abhi Dey, General Manager and Chief Operating Officer of Perifery, a DataCore company.

DataCore Software is an expert in software-defined storage, offering patented technologies that empower IT organizations to create highly efficient, high-performance and always-available software-defined storage infrastructure while eliminating vendor lock-in. The company’s Perifery division specializes in fast, secure and scalable solutions that enhance the protection and monetization of digital assets across various industries. This changes how storage resources are used and facilitates business growth from core to edge and cloud environments.

By acquiring WIN, DataCore is set to extend its Perifery business unit that specializes in managing data across the core to the cloud and edge for high-growth markets, including media and entertainment and healthcare.

With WIN and Perifery solutions, media organizations can evolve from using repetitive manual processes to automated workflows that enable faster decision making and accelerate the execution of their workflows.

“By bringing our AI capabilities to Perifery’s arsenal of tools, we’ll be able to provide an even more robust offering on a global scale,” said Jason Perr, CEO of Workflow Intelligence Nexus.