Today, businesses entrust the ethereal cloud with their beating hearts – customer interactions, data and core functions. This means that virtually flawless digital experiences are paramount to company success.

Look at it this way. Every glitch, every flicker of lag becomes a potential lost sale and a damaged reputation. This makes meticulous attention to performance, security and user design paramount. It's not just about uptime anymore; it's about crafting seamless, intuitive interactions that build loyalty and keep businesses competitive.

So, in a move to help businesses deliver that flawless digital experience, Cisco and Amazon Web Services unveiled a series of strategic integrations between Cisco (News - Alert) ThousandEyes and Amazon CloudWatch Internet Monitor, or CWIM. This partnership promises to grant businesses improved visibility into their cloud deployments.

ThousandEyes, known for its global network of vantage points and comprehensive performance insights, will integrate with CWIM, AWS's newly launched internet monitoring service. This combination provides a holistic view of an application's entire service delivery path, spanning private environments, the public internet and deep within the AWS network itself.

The benefits for businesses are substantial. Armed with granular data on network performance, packet loss and latency across every hop, IT teams can pinpoint bottlenecks and proactively address issues before they impact users. This translates to faster troubleshooting, improved application performance and a boost in customer satisfaction.

"Customers today need to assure digital experiences over any network — the ones they own and the ones they don't,” said Mohit Lad, Senior Vice President and General Manager, Network Assurance, Cisco, and co-founder of ThousandEyes. “The integration with AWS demonstrates our shared commitment to empower our customers to more effectively monitor and manage their cloud environments."

The integration goes beyond mere visibility, however. The combined solution also offers actionable recommendations for optimal deployment strategies, tailored to specific user traffic profiles. This allows businesses to strategically place AWS instances and prioritize monitoring coverage to ensure peak performance for every user, regardless of location.

"Amazon CloudWatch Internet Monitor has delivered real-time insights into the traffic and performance of our customers' AWS VPCs, CloudFront distributions and Workspaces towards internet destinations,” said Robert Kennedy, Vice President of AWS Border Network Engineering, AWS. “In-depth internet visibility is critical to our customers, so we're excited to combine forces with ThousandEyes to provide a comprehensive view of internet health."

The integration is slated for release in spring 2024, offering existing ThousandEyes and CWIM customers immediate access to its benefits. In the interim, AWS customers using ThousandEyes can already leverage its visual visibility within the AWS network.

Hear more from Cisco and Brian Heikes, director of product management, Webex Connect, Cisco, at at ITEXPO 2024, taking place February 13-15, 2024, in Fort Lauderdale, Florida, as part of the #TECHSUPERSHOW. Since 1999, ITEXPO (News - Alert) has combined educational conference programming with a robust exhibit hall, networking events, and other activities, bringing together buyers and providers of business technology products and services that drive business success.