Let's talk about how connectivity issues impacting cloud latencies affect businesses.

When data needs to travel longer distances between a user's location and the cloud provider's data center, it results in increased latency, which leads to slower response times and degraded user experience. This is problematic for businesses that rely heavily on cloud-based applications for critical operations.

For example, a company using cloud-based customer relationship management software might experience delays in accessing and updating customer information. This hinders their ability to respond promptly to customer inquiries.

Additionally, connectivity issues impact the performance of cloud-based services that require real-time data processing, such as video conferencing or online gaming. High latency leads to choppy video, audio disruptions and laggy gameplay. Businesses may also face challenges in managing and securing their cloud infrastructure if there are connectivity problems. Remote administration and troubleshooting tasks become more difficult, and security vulnerabilities are harder to identify and address.

So, is there a way for businesses to see latencies in the cloud?

There is: Kentik, the network observability company.

Kentik (News - Alert) provides complete visibility across networks and clouds by combining query performance, actionable AI and automated context enrichment to enable rapid optimization of on-prem, hybrid and cloud networks.

Recently, Kentik launched a free public tool that allows anyone to explore the latencies measured between over 100 different cloud regions located around the world: The Cloud Latency Map.

Ever wondered how quickly your data zips between the biggest cloud giants? The Cloud Latency Map, fueled by a massive network of over 100 cloud agents spread across AWS, Azure, GCP, OCI, and IBM (News - Alert), provides a real-time, unbiased look.

As a neutral observer, Kentik is uniquely positioned to expose the good, the bad and the ugly of cloud connectivity. With this data, businesses will make smarter decisions about their multi-cloud strategies, which optimizes their networks and ensures peak performance, no matter where their data resides.

“The Cloud Latency Map benefits anyone trying to determine if there is a connectivity issue impacting the latencies to particular clouds and cloud regions,” said Doug Madory, Director of Internet Analysis at Kentik and the creator of The Cloud Latency Map. “And since the public clouds rely on the same physical infrastructure as the rest of the global Internet, the map can often pick up on the latency impacts of a variety of failures of core infrastructure, such as the loss of a major submarine cable.”

Kentik Cloud is also available for enterprises that want to go beyond the broad insights of The Cloud Latency Map. Kentik Cloud is a paid platform for enterprises with complex networks that need a network observability platform with sophisticated insights into cloud performance.

By connecting directly to an enterprise’s specific cloud setup, network teams are able to further optimize cost, performance and security.