Why unified communications (UC) technology can particularly benefit the non-profit sector

Why unified communications (UC) technology can particularly benefit the non-profit sector

By Contributing Writer
Engr Hamza
  |  January 13, 2023



Unified communications technology is becoming increasingly popular in the business world due to its ability to keep all communications programs in one place for ease of use. In fact, research conducted by Grandview showed that unified communications has recently had a growth rate of 20.5 CAGR.

As an owner of a non-profit organisation, you may be asking what this technology can do for your business, and will it be worth the financial outlay. Here are some reasons why the investment would be worth your while.

Enables you to keep your team connected with ease

As a non-profit organisation, your team may well be working in different areas for a lot of the time. You may have fundraisers and canvassers to connect with regularly or you may have offices in other areas of the country where your services are needed. Perhaps you have remote workers working from home to try and save some money with office space. In any of these situations,  unified communications technology becomes a godsend because it enables them to all keep updated with your plans and needs, and to share their progress along the way.

With unified communications you can easily connect with your team, no matter where they are. All they need is internet access and they can interact with you as if they are in the office. With telephony, messaging and video messaging all in one place, there is no longer a need for them to hunt around for different communication programs and getting connected is therefore sped up considerably. With file-sharing and screen-sharing technology available as well, it helps to ensure everyone feels involved – no matter where they are based. In fact, according to Forbes, unified communications assists with equality within the workforce, making it an excellent way to keep morale up too.

Aids collaboration

In a sector where money can be tight, unified communications technology can help with collaboration between similar organisations or people that are happy to support each other. This can ensure ideas are flowing, working friendships are made, and that opportunities to help the cause you support aren’t missed.

Increases productivity

By ensuring all communications products are in one place, there is no time lost hunting for a particular program on your computer and your team will know exactly where to find everything they need.

This speeds everything up, and ensures that your team has more free time for fundraising, event planning, or other important tasks.

Saves your organisation money

Every penny counts in the non-profit sector, so it is no surprise that many organisations are turning to unified communications as a way to help them save money.

By only having one provider, there is only one bill to pay to keep all your communications channels working, and that bill will inevitably be cheaper. When you pay for numerous different providers, you may even find yourself paying for the same service twice, and unified communications knocks that risk out.

Takes a lot of security worries away

Regardless of which sector you work in, cybercriminals are keen to exploit a company’s weaknesses. Unfortunately, if they manage to penetrate your system, it can be very costly or even find you facing legal action.

With unified communications, all your communications information is stored in the cloud and is held by your provider, meaning that if someone does manage to infiltrate your system, they will not have access to it.