For real-time customer interaction platform provider AppLovin, the switch from the AWS public cloud to a bare metal IaaS solution was a no brainer. The company specializes in delivering data insights from customer interactions across mobile platforms, and absolutely requires top speeds and high performance for ad delivery and conversion.
The startup company, which used AWS virtualized infrastructure during the first year after its founding, quickly realized that the public cloud simply could not scale cost effectively or meet the performance demands of its growing company. AppLovin made the move to Internap’s (News - Alert) AgileSERVER, a bare-metal IaaS solution offered through the cloud, two years ago. The solution enables scalability and uses OpenStack to handle big data workloads, providing the performance and scalability the mobile marketing company requires.
“Our business depends on serving 50 billion daily requests as quickly and efficiently as possible so we always want to implement infrastructure that’s innovative,” said John Krystynak, founder at AppLovin. “Internap has continued to advance AgileSERVER with new hardware such as NVMe storage, enhanced networking capabilities and flexible billing options. These collectively enable us to build out a high-performing infrastructure environment while also achieving significant cost savings.”
The move to bare metal IaaS is becoming common since many app and service companies want the convenience of the cloud as a delivery mechanism, but are discovering traditional virtualized cloud infrastructure doesn’t deliver the performance and scalability they require. Solutions like the Internap AgileSERVER provide the best of both worlds, enabling virtual cloud services through dedicated bare metal hardware that can handle heavy workloads and intensive IO and CPU cases.
In addition to making use of the OpenStack API, AgileSERVER can be deployed as a hybrid offering, working with existing virtual cloud and colocation environments. The platform also offers high levels of network security and redundancy along with universal IP and CDN transfer for performance improvements and cost savings.
Michael Gero, director of product management, cloud and hosting at Internap, will be leading a webinar on the trend toward bare metal IaaS next Thursday, 11/19 at 2 p.m. ET. “Bare Metal IaaS: Going Beyond Virtualized Cloud” will examine the differences between bare metal and standard IaaS offerings as well as how bare metal can improve performance and optimize costs.
Edited by Stefania Viscusi