As most are aware, cloud-based, mission-critical technology adoptions are crucial for businesses of all sizes due to scalability, cost-savings, enhanced security, accessibility, business continuity, integration capabilities and continuous innovations. With focus on the hospitality industry, cloud-based technology adoption enables hotels to optimize operations, enhance guest satisfaction and drive business success.
One key player playing a part in the hospitality industry (that's adopting cloud-based tech): Oracle.
Oracle (News - Alert)'s technologies transform the hospitality industry by providing a range of solutions that streamline operations, improve guest experiences and boost revenue. Their Property Management System, for example, allows hotels to manage reservations, check-ins, billing and reporting. Their CRM solutions enhance guest interactions and loyalty. Analytics and reporting tools offer valuable insights for data-driven decision-making.
The list could go on; the point being made here is that Oracle plays a pivotal role in enhancing operational efficiency and guest satisfaction within the hotel industry. And Oracle has officially announced plans to roll out its Oracle Hospitality OPERA Cloud Property Management System to 2,000 additional hotels under the Wyndham Hotels and Resorts portfolio by the end of 2024.
Oracle's OPERA Cloud presents numerous advantages for hotels in streamlining operations and enhancing guest experiences. The platform allows hotels to effortlessly scale their operations in the cloud, eliminating the need for on-site hardware installation and maintenance. With the ability to access the system from anywhere, hotel operators effectively manage their properties remotely, while team members can provide personalized guest service throughout the property.
OPERA Cloud is also designed to meet the fiscal requirements of over 200 countries and is customized to operate in 20 languages, enabling stronger global operations. The system's easy integration with key partner interfaces ensures a smooth and streamlined guest experience, offering enhanced personalization opportunities.
Furthermore, OPERA Reporting and Analytics provide valuable insights at the department, hotel and chain levels, empowering hotels to optimize performance. With flexible rate and inventory control options, advanced reservations functionality, and Oracle Nor1 for automated upselling, hotels increase revenue opportunities and boost occupancy rates.
Training new staff members is simplified through Oracle's OPERA Digital Learning content and the system's intuitive user interface. Additionally, Oracle Hospitality OPERA Sales and Event Management optimizes revenue by providing real-time information on room and event offerings.
"With OPERA Cloud, Wyndham can scale to meet the needs and size of each unique property, speed innovation to support the evolving demands of customers, and help hotels create efficiencies that allow limited staff to focus on higher value tasks,” said Alex Alt, Senior Vice President and General Manager of Oracle Hospitality.
In addition to operational and cost efficiencies, Wyndham franchisees can leverage the Oracle Hospitality Integration Platform within OPERA Cloud to integrate with RevIQ. RevIQ is Wyndham's advanced revenue management system, designed to optimize revenue strategies and enhance market share.
Developed in collaboration with IDeaS, a provider of hotel revenue management software, RevIQ is tailored specifically for the needs of Wyndham franchisees. It prioritizes performance while emphasizing control, flexibility and simplicity.
RevIQ and OPERA Cloud represent key initiatives supporting Wyndham's ongoing digital transformation, which spans multiple years and aims to enhance the organization's digital capabilities.
Edited by Alex Passett